Senior Account Director
Company: Epsilon
Location: Palatine
Posted on: October 30, 2024
Job Description:
Job Description
The Sr. Account Director is responsible for the overall leadership
of a specified client relationships/businesses including the
development of strategic plans, overseeing the execution of plans
and program elements, and financial management. This role will
focused on Automotive Organization.
- The Sr. Account/Director is expected to lead the business, from
the highest level of strategic planning to the execution and
implementation of those marketing plans.
- The Sr. Account/Director strives to add value to the client's
business, working through the Publicis Groupe Agency of Record
(AOR)thereby making himself/herself an invaluable member/partner of
the client's business team.
- The Sr. Account/Director is responsible for profitably building
the business on which he/she works, by identifying new project and
business opportunities.Position Responsibilities:
The responsibilities for the Sr. Account Director fall into the
following categories:
- Collaboration and Consultation
- Know your client/agency. Work collaboratively with them and
their Publicis agencies to ensure the best strategies and
integrated plans possible.
- Lead your client. Constantly educate your client in the areas
of Loyalty, CRM, digital consumer experience and data-driven
marketing. Provide a point of view and recommendation on a
plan/course of action. Be a go-to source for advice and
counsel.
- Extend your client relationships. Understand the core
competencies to cross sell and expand Epsilon's sphere of influence
within the client organization.
- Connective tissue. Support agency in aligning Epsilon growth
initiatives with overall Publicis Power of One value
proposition.
- Account Leadership
- Develop annual account plans for all assigned accounts
- Formulate account specific service tactics, utilizing team
orientation in support of the account plan
- Direct the cross-functional team's effort
- Ensure service levels and tactics are keeping with strategic
goals
- Monitor and direct expansion of management relationships with
the client and the agency
- Develop the account relationships for long-term
association
- Develop relationship with the agency leadership and drive
thought leadership for Epsilon product and services
opportunities.
- Service accounts personally and directly, updating and
including the Sr leaders when appropriate
- Acquire client assignments. Define, clarify and focus
direction.
- Understand when to pull in other cross-functional experts and
guide their contribution, leveraging your knowledge of the client's
business
- Lead the development of any long-term account or related
industry strategy
- Add value, expertise and knowledge
- Look to develop client relationships at the senior level
working with Agency teams
- Proactively grow client business
- Project Direction
- Develop, investigate and initiate project opportunities
- Guide cross-functional team to ensure flawless execution of,
tech platform utilization (discovery and prospect), data-enablement
projects and CRM plans
- Communicate the client request to the appropriate internal
teams and individuals. Develop a close and effective working
relationship with the Platform, Strategy and Campaign Execution
teams.
- Define and communicate timing and budget
- Ensure high levels of accuracy across all aspects of the
business
- Shape and manage client direction where needed, ensuring the
internal team and agency has a clear understanding of deliverables
and is set up for success
- Follow-up and where needed, act directly to ensure client
satisfaction
- Provide continuous contact communication with the client,
across appropriate levels, as well as with internal management
- Evaluate product quality on an ongoing basis and collaborate
with the team to recommend actions to address gaps
- Financial Management
- Responsible for the financial contributions of assigned clients
business including revenue, resource allocation/expenses,
invoicing, collecting bad debt, margin improvement, contract
negotiations/development
- Identify, align, and track performance of Epsilon programs tied
to client KPIs
- Deliver on preset gross profit objectives
- Coordinate project estimates internally and gain client
approval on pricing
- Manage internal project costs against budgetsSuccessful Sr.
Account Directors set the standards in these areas:
- Strategic Thinking - Provide a thorough knowledge of strategic
dynamics across multiple business categories and situations so as
to represent solid thought leadership to clients. The Account
Director/Sr. provides insights and strategic direction for
individual teams, giving parameters from which to approach
assignments and develop strategic plans and a point of
view/recommendations, using analytic skills and all available data
tools. The Account Director Sr. fosters the organization's
point-of-difference as leaders in strategic thinking and
out-of-the-box problem solving in relation to the industry and
client's expectations.
- Idea Champion - Lead the new idea development component within
the group and champion ideas, approaches and opportunities both
internally and with clients and agency. The Account Director/ Sr.
needs to challenge the team to think differently about their
respective businesses and can work with the team to identify,
cultivate and fully develop sound ideas that can help nurture or
grow client relationships by meeting/exceeding client's
expectations.
- Team Leaders - Bring resources together to collectively work
against a client's business objective. They must be strong team
builders who foster camaraderie in a positive, nurturing
environment. The Senior Account Director coaches, mentors and
teaches as they demonstrate the ability to grow businesses, careers
and the organization's bottom line. Position Requirements:
- Bachelor's Degree preferred
- A minimum of ten years of strong CRM/Loyalty and Data-driven
Marketing Martech Platform experience, with Auto experience
preferred.
- Demonstrate understanding of the essentials of loyalty, CRM,
digital media and marketing including prior experience in loyalty
program construct and/or administration, email/SMS/mobile push and
digital media channels, campaign planning and management, consumer
database and data enablement, consumer experience/journey design,
and/or data-driven media experience.
- A track record of profitable application of SaaS solutions in
the CRM space
- The ability to drive and/or assist in the steps necessary to
get various programs launched. Possess strong strategic planning,
project management, communication and executional skills.
- Must possess excellent presentation skills and experience
presenting concise and compelling content to senior client contacts
(VP, SVP, C-suite)
- The ability to drive and/or assist in the steps necessary to
get various strategies implemented
- The ability to interface and communicate with the client,
building a relationship based in trust and respect and becoming a
trusted advisor for your client
- The ability to meet or exceed client expectations in the area
of account management, industry/category/brand knowledge with a
good understanding of industry channels and market conditions
- Should have high standards, a strong work ethic and be able to
function autonomously, while retaining team membership and
spirit.
- Detail-oriented, yet with the ability to see the bigger
picture
- Thorough and accurate communication ability
- Ability to manage multiple priorities with strong
organizational skills
- Proficiency in Microsoft Office programs
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company
positioned at the center of Publicis Groupe. Epsilon accelerates
clients' ability to harness the power of their first-party data to
activate campaigns across channels and devices, with an
unparalleled ability to prove outcomes. The company's
industry-leading technology connects advertisers with consumers to
drive performance while respecting and protecting consumer privacy.
Epsilon's people-based identity graph allows brands, agencies and
publishers to reach real people, not cookies or devices, across the
open web. For more information, visit
When you're one of us, you get to run with the best. For decades,
we've been helping marketers from the world's top brands
personalize experiences for millions of people with our
cutting-edge technology, solutions and services. Epsilon's
best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital
media, messaging and loyalty solutions. We process 400+ billion
consumer actions each day and hold many patents of proprietary
technology, including real-time modeling languages and consumer
privacy advancements. Thanks to the work of every employee, Epsilon
has been consistently recognized as industry-leading by Forrester,
Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around
the world. Check out a few of these resources to learn more about
what makes Epsilon so EPIC:
- Our Culture:
- Life at Epsilon:
- DE&I:
- CSR . click apply for full job details
Keywords: Epsilon, Palatine , Senior Account Director, Executive , Palatine, Illinois
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