Executive Director of Sales
Company: Bally's Corporation
Location: Chicago
Posted on: May 6, 2024
Job Description:
Bally's Corporation is one of the world's leading entertainment
companies, with millions of players across digital gaming platforms
and traditional casino venues. Recognized for our innovation,
energy, and dedication to creating thrilling gaming experiences, we
were born to entertain.A career with Bally's means starting on a
path to endless possibilities. Our growing business is searching
for service-minded individuals looking for a place to build and
grow, excel, and truly make a difference. So, if you want to be
challenged in an exciting and fast-paced environment, this is the
place for you! The Role: We are looking for an experienced senior
seller to join our team to take on a range of responsibilities,
including regular interaction with our key clients to educate them
on our sponsorship and activation offerings as well as build
cohesive proposals to take out to market.This individual will have
in-depth knowledge and understanding of the digital video media
landscape as well as a solid understanding of sports media spending
and budgets. They must also be an excellent communicator with
strategic client support skills who can quickly navigate any
situation to achieve desirable mutual outcomes. Ultimately, the
Executive Director of Sales will work with leaders across our sales
team and ancillary functions internally to ensure our organization
hits our sales and revenue goals. Must have experience selling
video offerings to top agencies and at the client/brand direct
level. This position will report to the President / Head of
Sales.We are looking for a seasoned media sales leader to help
position the Stadium + Bally Live brands to advertisers and
agencies with excitement and drive growth at a pivotal time in the
company's lifecycle. Stadium + Bally Live is a fast-paced,
high-growth organization and the ideal candidate should have
experience developing a roster of B2C brand partners.This position
is responsible for maximizing monetization of all Stadium and Bally
Live media assets, by working with all necessary departments and
affiliated partners. Media assets include all owned and operated
Stadium and Bally Live digital platforms, Bally Big Bet Poker,
linear FAST Channel units, and social channels (Twitter/X,
Facebook, Instagram, TikTok, YouTube, Snap, etc). Additional media
assets for monetization include; MiLB, AVP, PFL, and other live
sports content assets. Responsibilities:
- Attain yearly sales goals and communicating progress to goals
and strategies/tactics to reach revenue targets with
Management
- Proactively identify and call on decision makers to build sales
opportunities and pipeline
- Call on decision makers in a consultative sales role and must
be able to communicate the Stadium + Bally Live value
proposition
- Develop new clients and manage current clients with white-glove
treatment
- Build strong, long-term mutually beneficial client
relationships and maintain frequent contact
- Work directly with sales, marketing, social, and production
development teams to develop viable sponsorship opportunities for
partners on Stadium + Bally Live platforms
- Manage all phases of the sales pipeline and recognize
opportunities to drive revenue
- Address client queries effectively and in a timely manner
- Maintain accurate records including prospect list, sales call
reports, expense reimbursement forms, billing invoices, assist in
development of sales materials including, but not limited to:
proposal decks, concept write-ups, RFP responses, and recap
reports
- Contribute to pre-sales ideation process including client brand
integration opportunities
- Work with cross-functional teams including sales, editorial,
production, marketing, analytics, digital content, legal, finance,
and other partner teams
- Keep up with relevant sports and social media news, updates,
tools, platforms, and best practices
- Identify and resolve issues across the marketing/sales and
account management functions
- Stay well-connected with customers to ensure broad market needs
are being incorporated into the product development and enhancement
cycle
- Maintain accurate and updated CRM data
- Working closely with internal teams to ensure a united vision
when corresponding with clients
- Act as a role model and mentor to more junior members of the
team Qualifications:
- Driven, passionate, and an ultimate team player
- Minimum 10 years' experience in a digital media, traditional
media, ideally within mobile and streaming video
- 5+ years sales experience with pre-existing media agency and
client relationships
- Proactive, positive, and detail-oriented with strong written
and verbal communication skills - you must be able to efficiently
articulate a sponsorship/media program to current and prospective
clients
- Excellent written and verbal communication skills, strong
attention to detail, and good follow-through
- Talent at explaining complex topics in simple terms in person,
over the phone or video conference
- Proficient in Microsoft Office programs
- Ability to work in a fast-paced, dynamic environment with
cross-functional teams
- Ability to work independently and manage timelines
- Ability to be organized and detail-oriented with professional
presentation ability
- Ability to deliver on a sales budget and is results
oriented
- Experience in Salesforce, HubSpot, or other CRM, a plus.
- Deep relationships at VP level and above contacts at top-tier
agencies and advertisers
- Desire to work in a changing, fast-paced start up
- BS/BA degree or equivalent work experience
- Strong, senior-level contacts and relationships at both Client
& Agency level
- Deep understanding of the streaming video, connected TV, mobile
media ecosystem, and branded content integration space
- Proven track record of securing and growing revenue
- Successful internal and external relationship management at
both executive and staff levels
- Experience working in both entrepreneurial and established
corporate cultures
- Proven winner with a deep desire to close big deals and earn
large commissions
- Relationship-builder comfortable with a sales cycle of more
than two months
- Strong objection handler, with ability to think-on-feet
- Strong prospecting, presentation, and relationship building
experience
- Ability to articulate a strong understanding of advertising
campaign strategies
- Masterful presentation and negotiation skills, both in-person
and over the phone
- Availability for light travel and willingness to entertain
clients on a regular basis
- Saying it again because it's that important: Driven,
passionate, and an ULTIMATE TEAM player - We Win Together What's in
it for you:
- Competitive Salary with annual performance reviews
- Comprehensive health coverage plan that includes medical,
dental, and vision
- 401(K)/ Company Match
- Employee Stock Purchase Plan
- Access Perks and Childcare discounts
- Uncapped commission on all booked revenue
- Monthly and quarterly incentives/bonuses
- Annual and semiannual incentives (Includes paid trips, spending
cash, and/or additional PTO)
- Ability to pitch a results-oriented solutions to the largest
brands and their digital agencies Salary Range:
- 65% of salary as a commission bonus pool with an initial
threshold needing to be met prior to taking part in the bonus
poolPlease note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time
with or without notice.
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Keywords: Bally's Corporation, Palatine , Executive Director of Sales, Executive , Chicago, Illinois
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